Sportradar has inked a long-term extension of its agreement with The Associated Press (AP) which will see them continue to deliver core sports data content across both AP’s traditional and digital platforms.
Following a successful three-year alliance, Sportradar will continue to share its data APIs, which will also encompass data for the National Basketball Association (NBA), Major League Baseball (MLB), soccer and NCAA Sports.
“We strongly value our relationship with AP, and we are grateful for the opportunity to continue working with the most respected news institution in the world,” said Brian Josephs, vice president of digital sport at Sportradar.
“Combining our competencies has proven to be very successful, and we anticipate this continuing in the future as AP begins utilizing tools and services like radar360 and our Research Desk to help them further enhance their leading sports coverage.”
As part of the contract extension, Sportradar will also provide AP with access to its market-leading radar360 research engine and support from its Research Desk. It will deliver automated previews for every MLB, NBA and NHL game, using game, seasonal and historical data from Sportradar.
Through this arrangement, text stories are produced directly from Sportradar’s data without the intervention of editors.
Barry Bedlan, AP’s sports products director, added: “Sportradar has been a great, forward-thinking ally that has consistently provided top-notch support to AP. We look forward to the next phase of our relationship and exploring how we can best maximize Sportradar’s technology, data and information for our audiences.”