Ladbrokes’ Grid App heads towards paperless betting

Ladbrokes’ retail division has moved towards installing ‘paperless betting’ across its UK high street portfolio, by announcing the launch of its new ‘betslip generator’ functionality.

The betslip tool forms part of Ladbrokes’ Football Buddy feature made available through its omni-channel ‘Grid App’.

Utilising the Football Buddy feature to build bets, Ladbrokes customers will now be able to generate an instant betslip barcode, detailing all wagering information (bet type, stake, return etc).

Ladbrokes customers will no longer need to fill out a paper coupon, as the betslip generator allows for greater wagering functionality as retail customers will be able to fully track bets or cash-out their wagers (on select markets).

Darren Calvia, Head of Omnichannel Products for Ladbrokes Coral commented: “We’re constantly looking at new ways of simplifying and improving our shop customers’ betting experience. The new betslip generator is the next step in the digital future proofing of the Ladbrokes retail estate and it supports our business vision to move from analogue to digital experience in shops.”

The betslip generator will be launched initially for football markets and will assist shop customers in building their bets on their own devices.

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