Playtech BGT Sports (PBS) has unveiled a multitude of retail cash-out improvements, designed to heighten a punters retail wagering experience, while bringing the high street in-line with its online counterparts.
Detailed the improvements, PBS states that its cash-out option is to stay open for longer on matches with strong favourites, therefore heightening the tools availability in multiples bets.
Players would have previously had to wait until traders had settled the results, but the favourites price is now set to be factored in when a match is live, even if it is not available as a selection.
Also amongst the enhancements is a reduction on in-play suspension times, giving the benefit of a significantly lengthened time of availability for customers to to place and cash-out bets, with the aim of driving turnover and operator revenue.
Tennis matches are also no longer suspended while players change ends, with football matches going live much sooner after the occurrence of a match-changing event like a goal or penalty.
A further development “will see margins now more consistent across market type and length of price.
“Overrounds are now shared equally across selections, allowing for more competitive pricing and a better user experience for bettors.”
John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “We believe the retail space can, and should, offer the same experience as digital, and improving our cash-out feature is one way of doing so.
“With lower suspension times, consistent margins and more events available with the cash-out option at any one time, customers will enjoy the flexibility and choice of bet offering that they deserve.”
These updates follow news earlier in the month, that Ladbrokes players throughout the United Kingdom are able to use one account and wallet across online, mobile and retail.
This followed an integration of Playtech single account omni-channel functionality across the firm’s entire retail estate.