David Williams joins up with British Racing Bet

British Racing Bet has a new Director of Communications, with it announced that David Williams is to join the firm.

The entity has been founded by a vast majority of British racecourses, with the aim of delivering pool betting on British racing, it is also detailed the venture is to operate at in excess of 50 racecourses, upon its launch in July of this year.

Nigel Roddis, Managing Director of British Racing Bet, said: “David is a highly talented, well known and well regarded professional who brings a wealth of communications experience to the team.

“His knowledge of the racing and betting industries is first-rate and we are delighted he will join us shortly as we continue our preparations towards launching later this Summer.

“We are building a senior management team of motivated and ambitious industry experts who buy into our vision for reinvigorating pool betting to the racing community. David will play a central role in helping us achieve our ambitions.”

Williams, who was most recently Director of Media at Ladbrokes, is to take up the new position next month, adding expertise to the pool betting operation’s senior team.

Williams added: I’m thrilled to be joining Nigel and his team. I’ve spent a lot of time with them in recent months and have been struck by the energy and enthusiasm that is evident throughout the team.

“I’m passionate about racing and betting, so this role was too good an opportunity to pass up. We have a once in a lifetime chance to engage our audiences with the appeal of pool betting, and we need to communicate it cleverly and consistently. I’m relishing the opportunity of rolling up my sleeves and being part of a game-changing project.”

A number of other senior level appointments have also recently been made, including Commercial Director Steve Johnson, ex Betfair Director, Kevan Woodcock, previously of Sportech, as CTO and Michaela Bonomini who joins as HR Manager from GVC Holdings.