EnergyBet has announced a new two-year in-stadia betting partnership with Millwall Football Club.
The deal involving the award winning sportsbook and the Championship club, will allow Millwall fans to utilise EnergyBet’s mobile betting service at The Den on matchdays.
The two parties will also work closely together during the duration of the partnership on various growth opportunities, competitions and exclusive promotions for Lion’s fans.
Stuart Lock, Millwall’s head of commercial and retail, said: “We are very pleased to welcome EnergyBet to the club and indeed to our family of commercial partners.
“We look forward to working closely with EnergyBet to find ways of positively engaging with Millwall supporters and helping to provide them with the best possible access to their innovative products and services.”
Marcin Sapinski, CEO of EnergyBet, added: “We are delighted to become a partner of Millwall. With a loyal and passionate fan base, this club is the perfect fit for our brand as we increase our coverage in the UK.
“We will have some great prizes on offer to Lions supporters, including hospitality packages and money can’t buy experiences. Millwall fans can also expect some great sign up offers and promotions.
“We wish Neil Harris and the team continued success on the pitch this season.”