Betradar, a brand of Sportradar, has announced the further extension of its live streaming coverage for online, mobile and retail sports betting offers for the Italian market.
Betradar has also revealed that Sisal, a long-standing partner and recipient of the company’s flagship products Live Channel Online and Live Channel Retail, has already added the rights for the two German top leagues to its offering.
Sportradar’s Director Sales Lorenzo Caci said of the news: “We are delighted to have come to this agreement with Sisal as they are one of the major players in Italy.
“We are convinced that more of our partners will benefit from our augmented rights-offering and will add Bundesliga to their portfolio.”
Marco Tiso, Online Gaming Business Manager of Sisal added: “Throughout these last years, Sisal is moving strongly from a pure betting offer to a broad entertainment experience for its own customers.
“We are very pleasant to announce that Sisal will be the first player in Italy to offer the streaming of Bundesliga in partnership with Betradar. This achievement means a significant step forward to support our strategy, giving our customers the opportunity to experience the emotions of one of the major European football championships.”