Sports data technology provider Genius Sports has announced its latest integrity services partnership with the Belarusian Basketball Federation (BBF), extending its coverage within European professional basketball leagues.
Genius Sports acquires exclusive data rights to all BBF fixtures for period of three seasons, as part of an extended services partnership between the two organisations.
The partnership will see Genius Sports become official distributor of BBF data to global betting and media markets. Furthermore, BBF will bolster its match integrity functions by utilising Genius Sports match monitoring system, which will mean BBF basketball will be analysed for the first time ever
The deal means the BBF will continue to benefit from Genius Sports’ core Sports Management Platform including FIBA Live Stats and FIBA Organiser.
Through its Sport Integrity Monitor (SportIM) services, Genius Sports helps governing bodies prevent and manage the integrity concerns associated to betting-related corruption and match-fixing.
The BBF becomes the latest sporting body, alongside the likes of Major League Baseball and the English Premier League, to safeguard the integrity of their fixtures.
Genius Sports Chief Commercial Officer Nick Maywald said: “We are delighted to announce this expanded agreement with the BBF over the next three seasons. Technology and the creation, distribution and monetisation of data are central to any sports development strategy, while maintaining the integrity of basketball remains of paramount importance.”