SBC News Voice of the Sports Betting Industry
Ladbrokes Australia has announced the launch of its ‘Cash-In’ network which will allow customers to instantly deposit money into their player accounts at over 1000 participating kiosks and newsagents.
The Ladbrokes ‘Cash-In’ network will utilise the Nparcel payment system, which will allow customers to make direct deposits ‘over the counter’ using online payment codes or via pre-paid gift-cards.
The operator stated that it had bolstered its direct access/fund options for its Australian customer base by adding the Cash-In’ network to its inventory. Ladbrokes believes that it is now the most accessible online bookmaker operating in Australia having launched its ATM card in 2014, which allows customers instant access to online funds.
Ladbrokes Australia Chief Marketing Officer James Burnett, who launched the new venture, commented:
“This is a significant announcement for Ladbrokes Australia, “Cash-in” will be a real game changer”
“This closes the loop for us by making Ladbrokes Australia the only sports wagering company where you can now put cash in over the counter and directly withdraw from any ATM in Australia as well as get the best odds of SP or best tote.”
“This is innovation at its best – taking our product offering of the Ladbrokes card, plus best odds and bringing an easy way to deposit cash into accounts.Newsagents are a great network and trusted operator in any city or regional area.”
