The Association of British Bookmakers (ABB) has appointed former Dell Government Executive Director Malcolm George as its new CEO.
George will take over the leadership of the trade association which was temporarily left without a CEO following the departure of interim CEO Martin Cruddace to Arena Racing Company. George will be the long term replacement to ABB former CEO Dirk Vennix who left the association in January.
A twenty year technology and communications specialist, George will lead industry and regulatory trade concerns for ABB bookmakers towards the government.
Commenting on his appointment as CEO George stated
“The ABB provides the best forum to bring together the views of both large and small high street betting shop owners. Throughout my discussions with the ABB I have been struck by the members’ commitment to responsible gambling and their wish to see evidence-based regulatory and tax regimes that allow them to serve effectively their millions of customers.
“I hope to bring to this role a drive and commitment that will help secure the future of high street betting offices across the country and the tens of thousands of people who work in them.”
George’s appointment was welcomed by ABB Chairman Paul Darling QC
“I am delighted that Malcolm will be joining the ABB at this important time and I look forward to working with him to secure a stable and proportionate regulatory environment for our members,”