Monmouth Park announces fantasy partnership with FSN

New Jersey state race track Monmouth Park has announced a strategic marketing partnership with fantasy sport operator Fantasy Sports Network (FSN), which will cater for the white-label product Monmouth Park Daily Fantasy Sports.

The Monmouth Park fantasy product has been plugged into the FSN network to allow customers to access thousands of fantasy sports leagues, attaining the race track operator instant product liquidity for their customer base.

FSN who are part of the Anthem Media Group, will work closely with Monmouth Park marketing, as the partnership looks to announce special incentives and prizes in the coming weeks.

Monmouth Park follows other US sporting establishments and franchises such as NBA teams the Cleveland Cavaliers and Golden State Warriors who have announced fantasy sports partnerships in 2015.

Monmouth Park management announced that it would push hard to release it fantasy sports product before the opening day of the 2015 Major League Baseball season.

“Fantasy Sports Network is a tremendous partner as Monmouth Park looks to strengthen its gaming and entertainment presence in New Jersey and across the national market,” said Bill Knauf, VP of Business Operations at Monmouth Park, in a press release. “Aspects of the partnership include brand cross-promotion, and development of an on-site presence at the track, including a Fantasy Sports Weekend prior to the start of the 2015 football season.”