SBC News Voice of the Sports Betting Industry
TattsBet, has revealed its concept for the ‘TAB of the future’ – a world-leading retail wagering experience – as it continues the evolution of its wagering operations.
The release of the new retail concept follows the announcement last month that the business would be rebranded as UBET from early next year.
Betting customers will benefit from a fully immersive and more digitally-driven experience, which provides a seamless transition across online and retail channels.
The new UBET retail concept will revolutionise the ‘TAB’ retail stores, new in-store features will include:
- User video portals
- Enhanced customer self-service terminals
- Specially designed in-store lighting
- New in-store colour coordination
- Vending machines
TattsBet Chief Operating Officer, Barrie Fletton, said the new concept would be a best of breed experience for wagering customers globally.
‘Our environment hasn’t evolved a great deal over the years. We’ve refreshed a number of agencies across the network, but not stepped back and properly considered the concept as a whole. We thin this will be a game-changer for wagering in Australia,’ Mr Fletton said.
‘We appreciate some of the existing outlets are pretty outdated and not particularly inviting. This new concept will help attract a new, younger customer, while making our existing customers more comfortable. Both racing and sports punters will notice a dramatic improvement.
‘In developing our new UBET brand, retail was top of mind. One of the key aspects we considered as part of the rebranding process was the fact there was little alignment between our online and retail offerings. The rebrand, new retail concept and new website and mobile app will allow us to create a seamless, multi-channel experience.
