The Bookmakers Technology Consortium (BTC), a co-operative of independent bookmakers operating over 350 betting shops in the UK and Ireland, which includes a number of well known UK bookmakers (www.btc.uk.com), and Optima IS, an international betting and gambling software developer (www.optimaonline.es), are pleased to announce that they have recently entered into an agreement for Optima IS to support, maintain and develop BTC’s Margin Maker 2 betting and e-gaming platform starting from the 1st of November 2014. This service had previously been provided to the BTC by the lottery and e-gaming systems giant GTECH. Earlier this year, Optima and Gtech announced a deal by which Optima IS acquired rights and business from GTECH in order to support current Margin Maker 2 customers and to commercialize and continue the world wide development of the award winning e-gaming and betting platform.
Jacob Curciel, CEO and founder of Optima, said:
“We are very excited to work with the members of the Bookmakers Technology Consortium which have demonstrated a vast experience in the bookmaking industry, a clear strategic direction and a direct approach to business in general. The BTC board have explained very interesting plans to us that will be developed during the coming months. At Optima we are committed to work hand by hand with them to ensure that all the BTC members will count with the best technologies available in the market to support and power their businesses. We will deliver our innovative and robust first-class products, part of Optima’s MM2 and services portfolio, allowing the BTC to compete at the highest level in the challenging UK market, on the retail, web and mobile channels.”
Howard Chisholm, Director of the Bookmakers Technology Consortium, said:
“The BTC is committed to the ongoing development of the MarginMaker2 platform which is undoubtedly the ‘Rolls Royce’ of EPOS systems for UK and Irish independent bookmakers. We are extremely pleased to have partnered with Optima who have considerable experience managing and developing the MarginMaker2 platform. The Directors are looking forward to working with Optima to enhance the functionality of the system for the benefit of all the members of BTC. A major benefit of moving to Optima for supply of the Marginmaker2 software is an immediate reduction in the cost of new installations, we anticipate a significant increase in take up of the BTC services following this announcement.”