SBC News SBC Summit Rio: Blaze ready for Brazil’s new frontier in igaming

SBC Summit Rio: Blaze ready for Brazil’s new frontier in igaming

In their inaugural participation at the SBC Summit Rio (5-to-7 March 2024), Blaze (, the bronze headline sponsor, highlights the significance of the event as a pivotal platform for networking, learning, and growth.

Frances Kintana, HR Director, shares their enthusiasm for leveraging the summit to forge valuable industry connections, stay ahead of trends, and drive strategic advancements.


SBC: What elements of SBC Summit work so well for your organisation, and why is it important for you to be there this year?

Frances Kintana: It’s our first time experiencing SBC Summit, and we’re impressed by the seamless integration of networking opportunities. It’s imperative for us to participate in such event because it provides a unique platform to engage with our industry peers, foster new connections, and stay abreast of the latest trends and developments. Being present at SBC Summit this year enables us to expand our network, gain valuable insights, and ultimately enhance our strategic initiatives for future growth.

SBC: What’s your key objective at this year’s event and what are the main products/services you’ll be promoting?

FK: Our primary objective revolves around the fundamental principles of connectivity, learning, and growth. We aim to establish meaningful connections with industry innovators and key stakeholders, leveraging these relationships to glean valuable insights and knowledge. By engaging with diverse perspectives and learning from the experiences of others, we seek to enrich our understanding and refine our strategies for company growth. Our focus is not solely on promoting specific products or services, but rather on cultivating relationships and acquiring knowledge that will contribute to the long-term success of our organization.

What would you highlight as the biggest opportunity in the betting and gaming industry over the next couple of years?

FK: The biggest opportunity in the betting and gaming industry in Brazil over the next couple of years lies in the country’s burgeoning market potential and regulatory advancements. As the industry matures and regulations become more defined, there’s immense potential to solidify presence, and forge strategic partnerships.

SBC: What elements of your business do you feel are best placed to take advantage of that opportunity?

FK: Blaze, as the Fastest Growing Game-Changer in the Brazilian Gaming Market and being one of the first to set a foothold in Brazil, is uniquely positioned to seize the opportunities presented by this burgeoning industry. Our innovative approach, characterized by our Blaze Originals and strong partnerships with leading providers, empowers us to remain competitive and continually expand our market presence. Our commitment to delivering high-quality gaming experiences resonates with players and fosters brand loyalty, further solidifying our position as a leader in the Brazilian gaming landscape.

What areas of the business should we be looking to for innovation in the next 12 months?

FK: In the next 12 months, we should focus on innovation in several key areas of our business. Namely, product development, technology integration, customer engagement, partnerships and collaborations and most importantly, integrating sustainability practices and corporate responsibility initiatives into our business strategy.

SBC: What new technology do you feel will have the biggest impact for stakeholders?
FK: We believe that AI (Artificial Intelligence) driven solutions will have the most significant impact on stakeholders in our sector. As AI continues to advance and evolve, we see it as a game changer that will revolutionize various aspects of our industry, from customer engagement to operational efficiency. We are excited about the potential of AI to drive innovation and deliver tangible results for stakeholders. We look forward to seeing more AI technologies in action at the upcoming expo, as they have the potential to shape the future of the gaming industry and drive sustainable growth for businesses.

SBC: Who have you especially enjoyed working with over the past year (partner/client) and why?

FK: Over the past year, we’ve had the privilege of collaborating with a diverse range of partners and clients, all of whom have played an integral role in making it a successful year for Blaze. Each partnership has been characterized by unwavering support and dedication to building strong relationships with our team. We are grateful to all our partners for their contributions and commitment to our shared goals. Their collaborative spirit and unwavering support propelled Blaze forward, and we look forward to continuing to strengthen these valuable partnerships in the future.

SBC: What are you hoping to learn from the conference at SBC Summit Rio and which elements of the agenda will you be focusing on the most?

FK: We are eager to absorb insights and knowledge from every aspect of the agenda at the SBC Summit Rio. We anticipate gaining valuable insights across all topics. From discussions on market trends to regulatory updates, networking opportunities, and innovative technologies. Our primary focus will be to immerse ourselves fully in the event, engage with industry experts, and absorb the wealth of knowledge available. We look forward to joining the event and embracing the learning opportunities it offers.

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