Player trading and fantasy football platform Footstock has signed Chris Kamara as its new brand ambassador for the 2020/21 season.
Kamara will support the brand with a range of marketing and PR activations, helping Footstock grow its brand awareness and UK customer base.
Commenting on his new role, Kamara said: “Ever since gaining my lucky break being spotted playing for the Royal Navy, I’ve always embraced life’s opportunities and working with Footstock is another exciting prospect.
“The game allows football followers to utilise their knowledge in a fun and responsible way. I can’t wait to test my competitive spirit on the platform and work with the Footstock team to entertain our loyal and growing user base.”
The broadcaster and former footballer will provide the voiceover for Footstock’s upcoming debut national radio advertising campaign on talkSPORT. In addition, he will also share exclusive content and his own Footstock recommendations with his 1.7 million followers on Twitter.
James Copeland, Footstock CMO, added: “When we decided to bring in a brand ambassador for Footstock we had a shortlist featuring one name. We’re absolutely thrilled that Kammy wanted to join us too.
“As one of football’s most-loved presenters, there’s really no one else quite like Kammy. Whether he’s astutely analysing on the Goals on Sunday sofa or causing mayhem with his in-game reports, his thirst for the sport is unquenchable and his personality is a perfect fit for Footstock.”