BetGames titles to be integrated into SOFTSWISS Game Aggregator

BetGames is broadening the reach of its titles after agreeing to a strategic partnership with SOFTSWISS Game Aggregator.

The deal will allow the aggregator to gain access to the provider’s live dealer betting content, while also broadening the global reach and scope of the game aggregation platform.

Titles from BetGames that SOFTSWISS customers will now be able to access include War of Bets, the flagship Lotto range, and the newly introduced Instant Lucky 7. They will also benefit from engagement tools such as cashback and bonus options.

“Through this collaboration, we aim to set new industry benchmarks by integrating our full suite of games with the SOFTSWISS Game Aggregator and bring an exceptional gaming experience to players worldwide,” commented Yury Mikhaylov, VP CIS at BetGames.

“This deal is a great fit for both parties, not only owing to our leading positions in the respective fields but also due to the alignment of our growth plans.”

The Game Aggregator is the content hub of the SOFTSWISS product ecosystem, bringing together 16,000+ games from over 190 providers.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, added: “This integration will expand the content choices available in our clients’ casinos and deliver an excellent gaming experience with live-dealer betting games for players.

“We are confident that the collaboration between the SOFTSWISS Game Aggregator and BetGames will prove mutually beneficial for both partners.”

SOFTSWISS is also showcasing the Game Aggregator product during SBC Summit Barcelona this week at stand CG58.

Last month, Ian Catchick, BetGames’ Chief Product and Business Development Officer, sat down with SBC News to discuss the launch of the Crypt of Giza game and the company’s plans for the remainder of 2023.