SBC News Voice of the Sports Betting Industry
Seven Star Digital has strengthened its position in the sports betting affiliate space with the acquisition of Moneta Communications, the Manchester-based performance marketing specialist behind HorseRacing.net and Bettingodds.com.
The deal is a key part of Seven Star Digital’s plan to expand its digital sports publishing operation in the UK and Ireland, while also looking to build on its growing presence in North American markets.
Jack Lodge, CEO of Seven Star Digital, said: “I’m delighted to solidify our position in the UK market with the acquisition of Moneta Communications. The UK has been the foundation of Seven Star Digital’s success over the last five years and by bringing Moneta on board, we can expand our UK presence, particularly in the sports betting market.
“I believe that the synergies we can achieve by sharing Seven Star Digital’s operational expertise will help drive the growth of Moneta Communications in a highly-competitive market.”
Seven Star Digital, part of the OneTwenty group, is perhaps best known for its TopRatedCasinos reviews and comparison portal. It also runs Compare.bet, a sportsbook-led site that features content on all igaming verticals in the UK and across seven other countries.
The acquisition significantly adds to its presence in the sports betting sector, as HorseRacing.net generates more than 4 million visits per year and Bettingodds.com publishes odds-related content and price comparison data across numerous international markets.
Significantly, both sites have an established footprint in the US, which OneTwenty’s Group CEO Chris Russell believes will be crucial to the company’s international growth plans.
“Over the past 15 years, the business has been developed by an industry-leading team in horse racing and sports betting. I am excited to see the Manchester team become part of OneTwenty’s UK and global brand. Strategically, our focus is on leveraging great engagement business with our pure play performance marketing DNA,” said Russell.
