Multi-vertical online gambling comparison site Compare.bet has increased its focus on sports betting by launching two new features – betting tips and odds comparison.
A site with more of a background in online casino, creating a high-quality sports betting product has emerged as a key company objective for 2021.
Compare.bet’s odds comparison service, which currently aggregates six UK bookmakers with five more integrations in progress, was made available to customers this month. The feature is to be promoted across the site and will see more bookies and betting markets added to the new platform before the end of the year.
In addition to its odds tool, Compare.bet now offers a betting tips hub, released to coincide with the return of the English Premier League in September. Tip content is already achieving a run-rate of 30,000 visits per month, triggering plans for further expansion into additional European football leagues.
“The allure of odds and tips is their scalability,” explained Luke Eales, founder & CEO at Seven Star Digital – the parent company of Compare.bet.
“We have developed technology, processes, content expertise and distribution to a very promising level. Thanks to the vast global scale of sporting fixtures and betting interest, we will seek to apply a multiplier effect to our initial success going into 2021.”
The new features are currently available on the UK version of Compare.bet, with phased launches across many of its 10 local versions slated for next year, including in the US.
Having been launched by Seven Star Digital in 2017, Compare.bet has since become a significant part of the organisation’s plans, posting record first time depositor (FTD) numbers in September 2020 and again in October 2020.
“Seven Star Digital’s background is weighted towards online casino, where we have driven a high volume of valuable new depositing customers consistently for a number of years,” added Eales.
“We launched Compare.bet as a multi-vertical, multi-geo comparison brand to expand those horizons, and we’re seeing it paying off now, particularly in the betting space. That’s why we’re so excited to release two highly-anticipated sports betting product features that we’ve had our eyes on since day one.”