SBC News Voice of the Sports Betting Industry
Multi-platinum record selling hip-hop star Drake has doubled down on his commitment to digital currency through a new collaboration with betting platform, Stake.com.
As part of the link-up, Drake will come together with the platform for a series of exclusive live video streams throughout 2022.
Of significance, Drake will collaborate Stake.com marketing teams to bring an exciting new experience to users, which will include an evening of interactive connectivity where fans and users alike will have a chance to win alongside Drake.
Last year Drake’s comeback album “Certified Lover Boy” smashed US album records with a reported 595,000 downloads and over 600 million plays on streaming websites.
Ed Craven, co-founder of Stake.com commented: “Drake has been an active member of our global community for a few months now, so the next step and natural evolution in the relationship was for us to collaborate on a stream.
“We share the same love for crypto, gambling and community and are like-minded fans of the technology and culture at the forefront of this movement.”
The rapper added on the collaboration: “It was inevitable. Drake and Stake have come together. I am going to be announcing a date for an upcoming live event where I play to win some real money and give it to all of you because what’s better than sharing the love with my people. Stay tuned for details.”
