SBC News Voice of the Sports Betting Industry
Soft2Bet has achieved a 2022 core business objective after being granted an online gambling licence by Spillemyndigheden, the Danish Gambling Authority.
The new licence will enable Soft2Bet to provide its wide-ranging igaming service for the Danish market, covering sports betting, online bingo and a full range of online casino games including roulette, baccarat, punto banco, blackjack, poker and slots.
The supplier’s entry into the Danish market is the latest strategic move for the company, which is currently in the process of expanding its global footprint across several regulated markets.
“Achieving this licence is a huge moment for Soft2Bet,” said Peter Christian Noer, Head of Country Team at Soft2Bet.
“Our entire team has put in a tremendous amount of effort and worked tirelessly to ensure we met all the requirements and deadlines to achieve this important milestone in our company’s history.”
By entering Denmark, Soft2Bet has strengthened its presence in the Nordics, having already secured a licence to operate in Sweden from the Swedish Gambling Authority, Spelinspektionen.
Soft2Bet highlighted that the new licence demonstrates its commitment to the strenuous customer care obligations set out by Spillemyndigheden – deemed to be among the most stringent of Europe’s regulated jurisdictions.
Noer added: “We now look forward to launching our innovative igaming brands on the Danish market that have proven successful in other jurisdictions because of their state-of-the-art features, unique game supply and strong player protection tools.
“We only launched in Sweden less than two years ago and have taken significant market shares there ever since. We are convinced that we can do the same on the Danish market before long.
“This massive achievement is the product of uncompromising dedication and one more great accomplishment for our outstanding team to be proud about. It’s also important to thank the Danish Gambling Authority for a positive, collaborative and helpful dialogue throughout the licence application process.”
