A 25-year industry executive, Collins has led and developed a number of the UK’s leading igaming brands, across multiple verticals.
Collins is the former managing director and enterprise co-founder of Cashcade, recognised as one of the sector’s first online gambling networks which developed the ‘FoxyBingo’ acquired by Party Gaming in 2009 for £96 million.
In his new role, Simon will oversee the development and growth of News UK’s gaming-focused properties, including UK leading fantasy football league Dream Team, legacy online bingo portal Sun Bingo and new in-depth horseracing domain Sun Racing.
Simon said: “I am particularly excited to take up this new role as I believe there are a number of opportunities to develop the existing business. I’m looking forward to working with what I know is a very talented team, across some of the UK’s biggest brands.”
Collins will report to Wireless CEO Scott Taunton, who holds executive responsibility for News UK’s Betting and Gaming brands.
Backing the appointment, Scott Taunton said: “There are few more experienced players in the online gaming space than Simon Collins. He has a history of building audiences and value around brilliant digital gaming brands. And he joins News UK as we embark on the next phase of growth around our iconic gaming brands, including Dream Team, Sun Bingo and Sun Racing.”