SBC News Voice of the Sports Betting Industry
Yggdrasil Gaming has made its first move into the Danish market with an agreement to provide its games and promotional tools to Jackpotjoy Group brands Vera&John and InterCasino.
As part of the deal, both Vera&John and InterCasino will offer its customers in Denmark the full portfolio of Yggdrasil titles, including the latest slots release Jungle Book.
The brands will also receive Yggdrasil’s collection of in-game promotional tools, BOOST™, including Cash Race and Missions, as well as the social sharing tool BRAG™.
With many existing Yggdrasil customers already regulated in Denmark, the supplier has received strong interest from operators looking to use the content to drive top line growth and grab additional market share.
Fredrik Elmqvist, CEO at Yggdrasil, commented: “We are committed to growing our footprint in Europe’s regulated markets, so it was a logical next step for us to enter Denmark with Vera&John and InterCasino.
“The market is close to key Nordic territories so we expect our product to be quickly welcomed by players.
“Denmark was one of the first European jurisdictions to introduce a sensible and workable regulatory framework. Our flexible platform and structured operation mean we welcome regulatory developments in Denmark and beyond, and are in a strong position to adapt to requirements.
Victor Olinger, Head of Gaming at Jackpotjoy Group, said: “Yggdrasil slots are enjoyed by players across Europe’s regulated markets, so it is a major coup to be the first to agree to bring these titles to Denmark.
“We always strive to offer the very best collection of games available to our players and adding the Yggdrasil portfolio really underlines that commitment.”
