Issuing a market update, Amaya Inc subsidiary PokerStars has declared that its online casino product has become ‘Italian market leader’ just two years after being officially launched.
Backing its claim, PokerStars points to a June report by regulator the Amministrazione Autonoma dei Monopoli di Stato (AAMS), in which its online casino has taken circa 8.85% of GGR market share.
PokerStars Casino overtakes Italian longstanding leader and legacy operator Lottomatica as first choice for Italian online casino consumers.
Detailing performance, PokerStars noted the positive support and unique differentiation of its Stars Rewards which was launched for casino play in Italy this June.
Star Rewards provides a personalised loyalty scheme that gives PokerStars Casino players rewards based around the games that they play across all Stars brands.
A confident Bo Wänghammar, Managing Director of PokerStars Casino, commented on the publication:
“These results show that we are continuously growing and are on track to becoming Italy’s favourite i-gaming destination. However, we don’t just want to match the best casinos out there, we want to surpass them. We plan to continue improving our casino offering including by expanding our selection of top games, enhancing our VIP program, expanding customer acquisition efforts, and introducing an improved mobile casino app.”