EEG launches Fiksukasino to make Finnish debut

Esports focused betting operator Esports Entertainment Group (EEG) has announced plans to make its debut in the Finnish gaming market, launching its Fiksukasino pay and play casino brand.

Nasdaq-listed EEG has detailed that its pay and concept will enable safe and reliable play without delay, putting the Fiksukasino brand ‘in pole position when it comes to traffic sources and scaling customer acquisition’, whilst allowing a player to bypass onerous registration processes.

The enhanced targeting of the Finnish sector builds on the success of EEG’s Lucky Dino business, which the company has described as having ‘already experienced great success in Finland’, as the company moves forward with its commercial objective of being ‘at the forefront of understanding player appetite in the region’.

“We are very excited for Lucky Dino to be launching this new brand,” said Grant Johnson, Esports Entertainment Group CEO. “Bypassing the registration flow creates a much smoother and seamless experience for the player, offering instant deposit and withdrawals.

“This latest launch is a testament to the Lucky Dino team’s market awareness and product innovation and strengthens the foundations in a key market for the company.”

EEG has pursued a policy of expansion in the Nordic markets, and the launch of Fiksukasino follows on from the firm’s acquisition of Malta-based online gambling operator Bethard Group.

Conducted at a price €16 million ($19.5 million) cash and with a guarantee of 12% of net gaming revenue performance over a two-year period, the deal was finalised with Bethard’s operating firm Gameday Group.

EEG now maintains a European sportsbook portfolio of Bethard, SportNation.com and Vie.bet, whilst the addition of Fiksukasino has bolstered its igaming presence.

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