Salsa Technology appoints Alberto Alfieri as COO to lead South American drive

Salsa Technology (formerly Patagonia Gaming) has appointed Alberto Alfieri as its new Chief Operating Officer (COO), as the South American full-service iGaming turnkey services provider accelerates its growth momentum. 

A seasoned industry executive, Alfieri served as CCO of European multi-brand iGaming operator Evoke Gaming (2016-2018) prior to the firm’s acquisition by Mr Green&Co.

Alfieri maintains further industry experience, having led CRM units for bet365 and  VIP customer management for Mr Green Malta.

In his CCO remit,  Alfieri will be tasked with leading the development of Salsa Technology’s commercial projects, product roadmap and the firm’s intended operational recruitment drive to pursue new market openings within South America.

“Salsa Technology’s expansion has been exceptional and I’m honoured to be able to play a major role in the company’s next chapter,” Alfieri said.

“Focus will be on strengthening Salsa’s market-leading position in LatAm and accelerating European progress through the omni-channel platform and Game Aggregation Platform which includes proprietary content. We will also boost the range of tools we can offer to our clients to ensure player protection across our products”.

Alfieri joins Salsa leadership as the turnkey services provider expands its leadership ranks having appointed Josh Tromans-Jones as Chief Technology Officer in February.

Salsa Technology’s CEO Peter Nolte added: “I couldn’t be happier to have brought Alberto to the company and his stewardship as COO means we’re perfectly placed to deliver on our growth strategy.”