SBC News Voice of the Sports Betting Industry
Juan Perez Hidalgo, President of Coljuegos, has confirmed that Colombia’s national gambling regulatory authority will imminently allow for live casino content to be offered by licensed market incumbents.
Perez Hidalgo made his announcement as part of day-two of the SBC Digital Summit’s ‘LATAM markets track‘, where he addressed an audience on Colombian market developments.
In his address, Perez Hidalgo confirmed that Coljuegos had modified online casino provisions of ‘Agreement 4’ attached to Colombia’s 2016 eGaming Act.
“Today we have approved the live casino services,” he said. “Technical requirements for both platform and game integration have been settled, in which have followed international quality standards.”
Coljuegos’ decision to approve live casino games marks the regulator’s second product expansion of 2020, having approved virtual sports content to be serviced by licensed betting operators at the start of the year.
Speaking on the same panel was Evert Montero Cárdenas, President of Fecoljuegos – Colombian gambling’s trade association welcomed regulatory developments.
“It is what the market needed,” said Montero Cárdenas said. “This is good news. Of course, we hoped that casino services would be expanded. Now the challenge is that we manage to integrate the operators located in the live casino, who can offer their terminals and services since they are in very difficult conditions due to the health crisis.”
Further market observations saw Montero Cárdenas underline the significance of live casino games’ approval. Moving forward, licensed online incumbents will have a face-to-face vertical matching land-based casino games, which are Colombia’s most popular gambling vertical.
