SBC News Voice of the Sports Betting Industry
Payments platform TAPPP and sportsbook provider BetPlay have joined forces to launch integrated TV betting for players in Colombia.
Launched in collaboration with satellite TV provider, DIRECTV, the new end-to-end betting experience can now allow football fans in the Latin American nation to view odds and place a bet in real-time, while watching top flight Colombian football on their TV screens.
The service made its debut during last week’s broadcasts of Liga BetPlay Dimayor matches, shown across DIRECTV’s streaming and direct-to-home platforms.
Sandy Agarwal, Founder and CEO of TAPPP, said: “We are delivering a revolutionary way for Colombian football fans to engage with their favorite sport—live and in the moment. This launch is a game-changer for sports entertainment in Latin America.”
Besides viewing real-time odds on-screen, those who tune in during TV broadcasts can also log in directly to their BetPlay account from the broadcasting device, in addition to reviewing their bet history through a screen overlay.
“We are bringing the betting experience closer to fans, especially during live sports broadcasts,” added Agarwal.
“Together with our partners, we have overcome a wide array of technical and UX challenges as well as the demands of compliance, security and latency to enable viewer-customized, single-screen transaction services.”
Through the Apertura and Clausura tournament season, TAPPP and BetPlay promised to grow their betting service even further, adding more content, new features, and personalisation options for football fans.
Germán Segura, CEO of BetPlay, concluded: “We know that integration with a live broadcast is the best vehicle for lifting our marketing, conversion and engagement rates.
“We are creating a seamless, immersive betting experience that enhances the way fans engage with Liga BetPlay – Dimayor.”
