SBC News Voice of the Sports Betting Industry
GVC Holdings CPO Liron Snir praised the “straightforward integration process” after becoming the first operator to bring Yggdrasil games to the Italian market on Gioco Digitale.
In addition to Yggdrasil’s content, GVC’s Italian operations will also gain access to BOOST™, the in-game promotional tool which enhances gamification via missions, tournaments and social sharing.
For Yggdrasil, the successful integration with Gioco Digitale is a first in the growing Italian market, which the supplier will follow by going live on another GVC brand, bwin.it.
There are currently 11 games from Yggdrasil’s portfolio of HTML5 titles certified under Italian regulations, including Dark Joker Rizes, Vikings Go Wild and Nirvana.
Liron Snir, Chief Product Officer at GVC Holdings, said: “We are thrilled to be the first operator to bring Yggdrasil games to the Italian market.
“It has been a pleasure to work with the Yggdrasil team throughout what has been a straightforward integration process, and we look forward to seeing how these fantastic titles perform.”
Fredrik Elmqvist, CEO at Yggdrasil Gaming, added: “This is a very special moment as the Italian market has seen a significant increase in mobile gaming in recent years. Yggdrasil can boast one of the best mobile game interfaces in the industry, so we are excited to see how customers react to our titles.
“The integration has been smooth and together with GVC we are now working to get Yggdrasil games on bwin.it up in the near future.”
