SBC News Voice of the Sports Betting Industry
Entering 2017, Stockholm-listed Kindred Group (formerly Unibet Group Plc) has today confirmed the launch of new online casino brand, Storspiller.com.
Launching the new brand, Kindred marketing detailed that Storspiller.com would be directed towards Norwegian and Swedish market ‘high rollers’.
Storspiller.com will be added to Kindred’s large portfolio of online gambling/betting brands targeting the lucrative Scandinavian market.
“You will find high rollers within all national and international gambling companies. Instead of pretending as if this group of players does not exist, we have chosen to take their needs seriously, and are launching a safer gambling environment and a better reward system”, commented Peter Alling, Head of Nordic Public Affairs in Kindred Group.
“Kindred Group has always focused on each individual customer when planning the development and growth of the company. We know our customers well and we know what they want. The High Roller concept is a result of this knowledge. Gambling habits will manifest differently for different customers, which is why we focus on each individual’s behaviour, not the sums themselves”
Focusing provisions on Norwegian and Swedish consumers, Storspiller.com will integrate full BankID for customer verifications. Furthermore, Storspiller.com will be the first casino brand to offer ‘third party affordability assessments on new customers’.
Kindred informs that its ‘affordability assessment’ will be introduced on top of mandatory ID checks, BankID registration, personal deposit and loss limits, the PS-EDS surveillance system, self-exclusion tools, and a range of other responsible gambling tools to detect and handle problematic gambling behaviour.
Players also will have to consider how much they intend to spend upon registration, which helps raise awareness of how much each individual player can afford to lose.
“We are proud of our work on strengthening responsible gaming on all levels, and through the responsible gaming measures at Storspiller.com, we are setting a new standard for the industry in preventing, detecting and handling problematic gambling. We believe in the freedom of each individual customer and tools focusing on each customer, instead of setting a collective limit”. Peter Alling commented on the added user security checks
