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Erin Gallagher
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John Cook: are events still at the centre of the marketing universe? 
BREAKING
Features
Time to read: min
John Cook: are events still at the centre of the marketing universe? 
July 9, 2026
SBC Summit Tbilisi returns next week with 2,500 delegates expected
BREAKING
Events
Time to read: min
SBC Summit Tbilisi returns next week with 2,500 delegates expected
July 7, 2026
BREAKING
Reports
Time to read: min
REPORT: What do media buyers actually value in 2026?
June 25, 2026
SBC Summit - Player Protection Symposium
BREAKING
Player Protection
Time to read: min
SBC Summit to examine what effective player protection looks like in practice
June 23, 2026
How to get away with marketing: John Cook and Martyn Elliott on closing the credibility gap
BREAKING
Features
Time to read: min
Closing the credibility gap: why operators are ignoring your PR fluff
June 11, 2026
John Cook: data is the most powerful marketing tool in iGaming
BREAKING
Features
Time to read: min
John Cook: data is the most powerful marketing tool in iGaming
May 28, 2026
Erling Haaland (9) of Manchester City celebrates scoring goal during friendly match against AC Milan at Yankee Stadium in New York on July 27, 2024. AC Milan won 3 - 2
BREAKING
Marketing
Time to read: min
OddsChecker’s Haaland and Kane posts fall foul of ASA as Betway ad upheld 
May 27, 2026
Better Gambling Forum and SBC announce strategic partnership
BREAKING
Player Protection
Time to read: min
Better Gambling Forum and SBC announce strategic partnership 
May 26, 2026
Man using a smartphone with AI chatbot
BREAKING
Technology
Time to read: min
Fast Track commits to ‘digitalising iGaming’ with new agentic workflows
May 26, 2026
BREAKING
Sportsbook
Time to read: min
Kambi CEO Werner Becher bolsters equity stake with SEK 3.2m share buy
May 26, 2026
John Cook as part of SBC's 'how to get away with marketing' series
BREAKING
Features
Time to read: min
John Cook: Why most iGaming supplier marketing gets ignored - and how to fix It
May 14, 2026
SBC Summit Canada - Cyber Security Symposium returns
26:03
BREAKING
Technology
Time to read: min
Cybersecurity in Gaming Summit returns to SBC Summit Canada 2026 with focus on AI and risk
May 5, 2026
SBC Awards Europe
BREAKING
iGaming
Time to read: min
SBC Awards Europe: Meet the 2026 Winners
May 1, 2026
John Cook, Commercial Director at SBC Media
BREAKING
Features
Time to read: min
John Cook: Stop Selling Products. Start Selling Expertise.
April 30, 2026
SBC Summit Malta Panel Session
BREAKING
Features
Time to read: min
Live coverage from SBC Summit Malta: Day Two - brought to you by ELA Games
April 30, 2026
SBC Summit Malta - 2025
BREAKING
Features
Time to read: min
Live coverage from SBC Summit Malta: Day One - brought to you by ELA Games
April 29, 2026
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