SBC News Voice of the Sports Betting Industry
Bayes Esports will extend the reach of its BODEX betting odds marketplace after agreeing a new distribution partnership with SB Software.
The BODEX odds feed will be integrated into the SB Software services platform, enabling sportsbook partners to access “the full range of odds offered” by the Bayes Esports’ product.
SB Software noted that the addition of the BODEX odds feed will help elevate its existing betting services platform and support operators looking to expand their esports offering.
Martin Dachselt, CEO & MD of Bayes Esports, commented: “We are excited to welcome SB Software on board. Their software solutions provide operators a great opportunity to venture further into sports and esports betting.
“With us supporting those solutions with our one-of-a-kind odds feed, we can work together to drive innovation in the esports betting industry.
“From software and interfaces to the highest-quality odds available on the market, the SB Software platform offers sportsbooks everything they need to level up their esports coverage.”
Launched back in September 2022, BODEX – otherwise known as Bayes Odds Exchange – is a dedicated odds integration platform that enables sports betting operators to access odds from both general and specialised traders via a single API integration.
Bayes Esports explained that integrating BODEX will provide partners with access to a wider range of tournaments and game titles and will also enable sportsbooks to “save on preventive overhead costs that would otherwise be the result of multiple integrations”.
“We are thrilled to announce our partnership with Bayes Esports,” said Michal Glowacki, COO of SB Software.
“Bayes Esports’ expertise and industry reputation make them an ideal collaborator for us. By integrating our software solutions with Bayes Esports’ odds feed, we aim to drive innovation and enhance the overall esports betting experience.
“With our comprehensive platform, which includes cutting-edge software and user-friendly interfaces, we provide sportsbooks with the necessary tools to elevate their esports coverage and expand their offerings in the market.”
