SBC News Voice of the Sports Betting Industry
Bayes Esports has set out on a mission to ensure the voices of esports companies are heard with the launch of a new content creation platform, Bayes ONE.
The Bayes ONE platform will act as a centralised communication platform that aims to deliver “transparent and affordable content creation services” for businesses operating in the esports space “regardless of tier size or niche”. Content will then be distributed via Bayes Esports’ network of partners.
Content on the Bayes ONE platform will be overseen by Prof. Dr. Susanne Ardisson who is currently the Senior Director of Public Relations at Bayes Esports.
Under her leadership, the Bayes Esports communications team has curated an extensive network of media partners, covering more than “80 different outlets spanning from community-driven to B2B platforms”.
Ardisson explained: “Bayes ONE is the next big step for Bayes Esports, but in particular for my team and me. During my time here at Bayes Esports, we have learned a lot about the industry. How to approach different target groups, which outlets can be used to reach them, which content formats work best for which kind of messages, which topics should be addressed and which should be avoided, and so much more.
“We are excited to be able to use that expertise to give smaller businesses in particular the opportunity to be heard and change the industry just as Bayes Esports did when it first started out. It is our goal to support the next success stories of esports from day one and shape the future of esports together.”
The launch of the Bayes ONE platform comes at a time of intense disruption within the esports space. Bayes Esports believes that with various new companies entering the industry, there are innovations which “hold the potential to leave a lasting impact and elevate the industry to a whole new level”.
However, without the right support in terms of communication, many of these ideas may fly under the radar. Bayes Esports explained that many start-ups and small businesses may not have access to a media network nor possess the resources and finances to create engaging content.
The Bayes ONE platform will offer an alternative to what is offered by many traditional PR agencies, with the content much more tailored to the esports industry.
Something that Bayes Esports also wanted to highlight was the financial viability of the platform. With entry level packages being trialled at €1200 per month, the esports data provider is confident that this will provide a much more affordable option for many start-up businesses looking to scale their business with PR support and social media content.
Bayes ONE will also offer the option to help companies position themselves as thought leaders within the industry by sourcing speaking opportunities at events as well as the creation of in-depth articles distributed to the most relevant media platforms in esports
