SBC News Voice of the Sports Betting Industry
Betradar has announced the successful launch of its Live Channel products with Italian bookmaker Sisal Matchpoint. Sisal Matchpoint has already integrated the Live Channel Retail in 500 retail outlets across Italy. Furthermore, the implementation of the Live Channel Online into the company’s website sisal.it has been concluded and punters have access to live streams with immediate effect.
Jörn Anhalt, Managing Director Media Rights at Sportradar, said: “We’re very delighted to have sealed the partnership with Italian key player Sisal Matchpoint. The integration of Live Channel Online and Retail strengthen Sisal’s portfolio significantly with entertaining and revenue-generating live streaming solutions, dedicated for every platform.”
The Managing Director of Sisal Entertainment Francesco Durante explained: “Today, punters are looking more and more for interaction with sports, as shown by the growth and appreciation for live betting. Sisal Live Channel offers a rich schedule of sports events, supported by information, statistics and the latest technology.”
With the launch of the Live Channel Online in August 2014, Betradar fulfilled a key milestone in the execution of being the world-leading one-stop shop provider for the betting industry. The Live Channel Online provides online bookmakers around the world with 24/7 live sports content to increase their business’ turnover.
Betradar’s Live Channel Retail, launched in summer 2013 and incorporated in over 1,500 betting shops across the world, combines live odds, live statistics and most importantly live pictures from sporting events around the globe on one single screen. The easy-to-implement streaming offer includes a wide range of international media rights, such as the German DFB Cup and DFB National Team Home Matches, French Ligue 1 and Coupe de la Ligue, U.S Major League Soccer, German and Spanish Basketball league and several international ATP and WTA tournaments.
