SBC News Rank appoints Andrew Peat as new Interactive MD

Rank appoints Andrew Peat as new Interactive MD

Rank Group Plc has confirmed the forthcoming appointment of Andrew Peat as the new Managing Director of its Interactive business.

Peat, who is expected to assume the leadership role later this year, will join Rank’s executive management team from William Hill, where he most recently served as Sportsbook Director from 2018 to 2023.

Before joining the betting and gaming industry, he was the Commercial Director at Dixons Carphone Group and the Commercial Propositions Director at the tech start-up firm, Ctrl.io.

Peat will be based in Gibraltar and will be responsible for developing and executing Rank’s UK-facing digital strategy. He will report directly to Group COO Jon Martin, who commented,

“Securing an operator of Andrew’s caliber is great news for Rank. His experience in sports and gaming, along with his track record in delivering cross-channel improvements at one of the biggest sportsbook brands in the UK, bodes well for the important job he will soon undertake in Gibraltar.”

“Rank Interactive has enjoyed significant growth recently, and Andrew’s appointment aims to capitalise on the momentum we have in the business. I look forward to welcoming him when he joins us later this year.”

Upon the announcement of his appointment, Andrew Peat commented, “The chance to join Rank at such a pivotal time for the digital business was too good an opportunity to turn down. The potential to build on the excellent work of recent years is huge, powered by Rank’s proprietary technology and a first-class team of engaged colleagues in the Interactive team. My ambition to deliver an exceptional cross-channel experience for Rank customers in both gaming and sports is clearly shared by the team, and I am looking forward to getting started.”

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