SBC News Bruin Capital appoints Stuart Simms as new CEO of Oddschecker

Bruin Capital appoints Stuart Simms as new CEO of Oddschecker

Oddschecker Global Media has announced the appointment of Stuart Simms as new CEO, effective 1 November.

The announcement sees Oddschecker complete its eight-month search to find a new leader to replace Toby Bentall, who stood down as CEO in March.

Simms is the former Chief Executive of rival online gambling publisher XLMedia Plc (2019-2022), who departed the London AIM business last April.

Recognised as the leading sportsbook affiliate for the UK and Australian markets, Oddschecker has transformed into a new media asset of Bruin Capital.

An investment fund for sports and entertainment, Bruin Capital acquired Oddschecker from Flutter Entertainment this summer for £155m. It outlined Oddschecker as the keystone investment to build “a globalised sports betting media enterprise”.

Bruin Capital underscored Simms leadership experience, having “aggressively expanded XLMedia within North America whilst re-optimising the publisher’s existing European legacy igaming domains.”

“Stuart is an industry heavyweight. He’s an aggressive leader who moves organisations forward with innovation and focus,” commented George Pyne, CEO & Founder of Bruin Capital.

“We are excited to have him in the Bruin family. He and the team will have the full weight of our global resources to support them in achieving the company’s limitless potential.”

Prior to his tenure at XLMedia, Simms served as the CEO of Rakuten Marketing, the online media division of leading Pan-Asian e-commerce platform Rakuten Inc.

Simms was branded as the optimal choice to lead Oddschecker, with proven expertise in customer acquisition, online media growth strategies and executing global transformation projects

Joining Oddschecker, Simms said, “I am excited to be joining Oddschecker at a pivotal time in its evolution. Building on the impressive reach and scale in the UK, we will continue to invest and accelerate the US business harnessing the strong technology platform and significant expertise in sports betting media.”

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