ActiveWin Media, the online marketing agency of Betfred, has announced the imminent closure of Kerching and Jackpot Jones brands.
In an email sent to ActiveWin affiliates, the agency instructed media partners to end campaigns promoting the two online casinos that will cease operations on Thursday 2 December.
ActiveWin had operated Kerching and Jackpot Jones brands since 2017 through its subsidiary Grace Media, working in partnership with London AIM-listed Nektan Plc – the owner and platform provider of the online casinos.
However, suspended from the London AIM and forced into administration during 2020, an insolvent Nektan sold its B2C casino assets to ActiveWin for £200,000.
The imminent closure of Kerching and Jackpot Jones means ActiveWin will no longer operate any B2C white-label brands.
Of distinction, Kerching had operated as one of UK gambling’s oldest white label casino brands, having been launched in 2007 by Million2-1 Ltd – a white label subsidiary of IGT UK.
In 2012, following the reorganisations of IGT’s business units, Million2-1 was merged with slots development studio WagerWorks – the supplier of popular games such as Cleopatra, Da Vinci Diamonds and Wolf Rising.
Three years later, fresh from listing on the London AIM, a recapitalised Nektan Plc acquired an underperforming Kerching from IGT, with the plan to overhaul the brand with £5 million investment in platform and marketing.
The ActiveWin closure statement detailed that affiliates were entailed to receive their final payment regardless of not meeting the minimum threshold on payment of accounts.