Betfred boosts betting shop content with The Racing Partnership deal

Martin Cruddace

Updating the market, UK independent bookmaker Betfred has agreed an extended media rights deal with The Racing Partnership (TRP), the official broadcast company for the Arena Racing Company (ARC).

The agreed deal will see TRP content from fifteen ARC racecourses and seven syndicated independent racetracks, broadcast with immediate effect across Betfred’s UK retail portfolio of +1600 betting shops.

Further to its broadcast agreement, Betfred’s retail estates will gain TRP syndicated international racing content which will include race coverage from South Africa.

ARC Chief Executive Martin Cruddace welcomed TRP’s deeper integration with Betfred properties stating: “We are really pleased to have agreed this deal with Betfred.  Under Fred Done’s leadership Betfred and the Tote have been a significant supporter of British Racing and it is important to us that Betfred shops can show TRP’s extensive content. We can now look forward to working with Fred and his team in a collaborative manner which allows us all to help promote and grow betting on British Racing.”

Betfred Retail and Totepool UK Managing Director, Mark Stebbings welcomed TRP content: “We are delighted to have completed a deal with The Racing Partnership and once again we are now able to show horseracing from all British racecourses to our customers.”

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