SBC News Voice of the Sports Betting Industry
Seeking to boost its UK profile, Betcade the dedicated Android store for real-money gaming and betting apps has announced the appointment of its lead media and creative agencies.
Updating the market, Betcade management confirmed the appointment of ‘The Specialist Works’ as its media planning and buying agency. The London-based agency has prior industry experience having managed media buying for European igaming operator Mr Green.
The Specialist Works will be supported by creative agency Wordly a recognised ‘Campaign Top 30’ studio. Wordly has begun working on Betcade campaigns which will be launched in early 2017.
Commenting on the firm’s agency appointments, Betcade’s VP of Marketing Jennifer McLean, said
“We’re thrilled to be working with the UK’s most talented and leading edge media, creative and public relations agencies. It’s an exciting time for Betcade and to be on the receiving end of such impressive pitches from the UK is a testament to the talent here, and to those we’ve selected as a result of the process.”
Director of Global Strategy at The Specialist Works, Matthew Pover, added “As far as gambling industry launches go, it doesn’t get much more momentous than Betcade. Such an ambitious idea that will undoubtedly have an enormously positive impact on Android operator and consumer markets. We’re excited about the partnership and planning has already begun for what will be a substantial, integrated acquisition campaign in the coming months”.
Creative Director at Wordley Productions, Mark Wordley, also expressed his enthusiasm for the campaign by commenting “How often does a new mobile product launch come along that makes you go ‘Damn I wish I had thought of that’? Betcade is one of those – an innovative technology solution to the complexity of accessing real money gaming on Android with a really intuitive interface. We’ve pushed the boundaries of the brief on the creative pitch and developed what we think will be a dynamic and memorable campaign”.
