SBC News Equotion announces funding round success and Graham Martin as Chairman

Equotion announces funding round success and Graham Martin as Chairman

JamesWaterhouseEquotion
James Waterhouse, Equotion

Yorkshire based firm Equotion Ltd has announced two major pieces of news for the company this week. The first is the completion of a significant funding round and the second the appointment of Graham Martin as Non-Executive Chairman.

Martin is the Founder of Bonne Terre, the licence holder for Sky Betting & Gaming, and he joins CEO James Waterhouse, Chief Data Scientist Dr Tim Drye and Technology Director Ian Noble to form a management team with formidable industry reach and business growth experience.

Graham Martin said of the news: “Equotion is the most exciting current development in the world of sports analytics today.  The accuracy that the team have been able to demonstrate is astonishing and the toolset has the capability to turn the world of Gambling on its head, putting the punter in the driving seat.”

 James Waterhouse, Equotion CEO, added: “We built Equotion because I love horse racing and having a flutter but I didn’t have the time to invest examining form and horse / jockey performance.  I mapped out an automated solution, breaking racing down into a set of mathematical challenges.

The team were able to turn my ideas into reality and by adding their own analytical capability, exceeded my expectations on overall accuracy.  We have almost 2 years’ worth of “proof” that Equotion really does work.”

He continued: “With Equotion, we have the capability to drive significant, consistent returns from, without spending hours poring over form guides or relying on good old fashioned luck.”

Equotion is aiming to cover all racing globally via analytics, and is also developing a sports betting application to allow the automated placing of bets across multiple sites based on user determined rules and its own data.

Waterhouse has discussed his belief that there is currently no perfect betting app on the market for punters. He said: “We believe that there is space in the market for an application that allows you to manage your betting as though it were a share portfolio – with suggested bets, auto placement of bets to deliver the best returns, race tracking and sophisticated analytics that will deliver a complete investment platform for a new generation of sports investors.”

He added: “One key issue with being successful as a gambler is the withdrawal of betting facilities from the bookmakers if you continually win.  The app will manage your returns profile, placing riskier bets with bookmakers you have recently had returns from – minimizing the hit on any one of your betting accounts, balancing your winnings across a number of accounts and services greatly reducing the chances of a bookmaker closing you out.”

Tim Drye is Chief Data Scientist at Equotion and a data analytics expert with a focus on non-linear clustering analytics. He said: “What we have done is quite remarkable – taking a multitude of data points and applying some of the most advanced prediction algorithms currently available we have been able to achieve a level of accuracy that surprised even myself.”

Equotion provides access to its data through a tiered subscription model and acts as an agent to managed investment funds.  The company also makes data available to sports broadcasters, pundits and other online sites with publication timed to ensure it doesn’t disrupt their subscriber’s ability to generate returns.

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