Grosvenor Casinos launches sports betting product with Kambi

Kristian Nylén

Stockholm Nasdaq-listed sports betting platform provider Kambi continues to grow its ‘tier 1’ industry client portfolio by announcing that it has launched its betting services for Rank Group online subsidiary Grosvenor Casinos (

Chosen as sports betting software provisions partner by Rank Group in January, Kambi has delivered a full range of markets to in time for a packed summer of sports.

Rank Group management announced that Kambi betting services had been successfully integrated within its main digital platform powered by industry development specialist Bede Gaming.

Kambi governance detailed the importance of its new betting partnership, stating that it would increase its coverage within the UK to Grosvenor’s 1.7 million customers.

Updating the market Kristian Nylén, CEO of Kambi Group plc commented on the Grosvenor Casinos sports betting launch

“We’re excited to launch the Grosvenor Casinos sportsbook in collaboration with the Bede Gaming management system. Going live ahead of the European Championships will empower Grosvenor Casinos to offer their customer base a great sports betting experience and we look forward to working together to make sure the upcoming tournament is a success.”

Adam Joseph, Director of Digital Operations for Grosvenor Casinos, welcomed Kambi as sports betting partners:

“This is a really exciting time for Grosvenor and the Grosvenor sports betting experience is a key addition to our product set.

We can now offer our customers a comprehensive online gaming experience. With the Kambi sportsbook tools, coupled with the capability of the Bede Gaming Management system we will be able to provide a full enhanced betting and gaming experience to our customer base.”

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