Daily fantasy sports platform DraftKings has announced the introduction of two new football leagues, extending its global product offering to the UEFA Europa League and Liga Mexicana.
DraftKings launched its UEFA Europa League football contests to coincide with partner club Liverpool FC’s fixture against Manchester United last night. In addition to the Premier League, UEFA Champions League and Major League Soccer contests, DraftKings players will now be able to enter contests in the Europa League immediately offering them a chance to compete for cash prizes and more.
Jeffrey Haas, Chief International Officer at DraftKings said: “We are increasing our product depth, adding more leagues and contests that appeal to our growing global market.”
He added: “Football, as we all know, is the world’s favourite sport and we are proud to see so many daily fantasy football players using DraftKings as their second screen on match days to increase their engagement with and enjoyment of the sports they love.”
Angus McNab, Perform VP Content, North America commented: “Opta is delighted to extend our relationship with DraftKings, so that their customers can enjoy an even greater breadth of competitions and contests. The addition of Liga MX is really exciting and it’s great that people will explore the performances of players in this league as well.”
DraftKings is also proud to offer weekly contests in Liga MX, making the football offering on the platform truly global. The new addition to their product offering will further engage football fans in the most popular Latin American league.