Phil Parry – Iforium – London Baby 2016

Iforium won IT Supplier of the Year at the EGR B2B Awards 2015, and will be present at ICE Totally Gaming 2016 at stand N4-310. Baggrund

Iforium is also a sponsor of London Baby 2016, which is taking place at Cafe de Paris in Leicester Square on Tuesday 2nd February. The evening, an opportunity to network and have drinks with many of those present at ICE, gets started at 7pm.

SBC spoke to Phil ParryCEO at Iforium ahead of ICE and London Baby 2016 about consolidation, and his hopes for an industry wide harmonic approach to regulation.

Phil Parry, Iforium CEO

SBC: What new products/services will you have for the market in 2016? 

Phil: The year ahead for Iforium will focus heavily on the continued development and expansion of our Gameflex casino platform. Gameflex is arguably the industry’s leading casino aggregation platform with over 3,000 games and all content is available to operators via a single, rapid and seamless integration.

We made significant progress with Gameflex during 2015 with the launch of several operators and a raft of new partnerships, integrations and awards.

Behind the scenes we’ve also recently enhanced the technical architecture of Gameflex to drive further innovation in the delivery of aggregated casino content so watch this space!

SBC: What will be the industry buzzword for 2016 and why?

Phil: In my last interview with SBC I picked my buzzword for 2015 and I’m not changing for 2016, it remains consolidation.

We’ve seen a number of huge mergers within the industry over the past 12 months and this will continue during 2016. These M&A deals will mandate operators to drive new growth and achieve better operational efficiencies. This in turn will lead to many re-evaluating their existing technology stack and sourcing/acquiring best of breed tech and product across their deck. This will be achieved via a combination of in-house development and complimentary 3rd party suppliers.

SBC: Which new technology, service or consumer trend will have the biggest impact on the igaming industry in 2016?

Phil: UX innovation will continue a pace during 2016 and BIG data will come to the fore. Consolidation, regulation and increasing costs is piling on the pressure for operators who need to better define a data driven approach to CX, player value and behaviour. This will ensure BIG data will have a significant impact on the industry during 2016. UX remains a real area of innovation within the industry and it will also be interesting to see the results coming out of the various operator tech labs over the next 12 months.  

SBC: Why have you chosen to begin 2016 by sponsoring the London Baby Party?

Phil: For Iforium, the start of February is all about ICE and 2016 will see Iforium’s 4th consecutive year of sponsorship of London Baby. We’ve supported the London Baby event at the Hippodrome in 2013, the Folly Bar in 2014 and at Café de Paris in both 2015 and now 2016.

London Baby is the perfect event for us to enjoy an informal evening with our partners who are all in London during ICE week.

SBC: Finally what must the igaming industry achieve/undertake in 2016 to ensure its continue growth?

Phil: I’d like to believe that common sense will prevail and that a level of standardisation and harmony in the industry’s approach to regulation will occur in 2016.

Whilst improvements have been made I feel that there needs to be far more collaboration between operators, suppliers, legal and regulators to all get on the same page. This collaborative approach is arguably what is needed to ensure the iGaming industry continues to grow and prosper in the years to come.

iforium ice

Phil Parry, Iforium CEO


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