SBC News Voice of the Sports Betting Industry
Mecca has launched Evolution Games‘ Live Roulette as part of its mobile bingo offering. Mecca is Rank Group’s community-gaming brand for the British market with 96 bingo clubs in the UK and one of Great Britain’s most popular gaming websites with associated bingo apps.
According to Mecca, mobile is their fastest growing vertical with the majority of the brand’s new player acquisitions coming from this channel. Alex Franklin, Head of Games at Rank Digital, said: “RNG games have always been popular with our bingo players, with up to 80 per cent of our casino games’ revenue generated by roulette. Now, with Evolution’s world-class Live Roulette, we are able to offer our players a fun, fresh and exciting alternative to RNG Roulette for the first time.”
Sebastian Johannisson, Evolution’s head of account management, commented: “Online and Mobile Bingo is a very social and community-orientated game with players chatting with each other while they play. Live Casino also offers this element with the ability to interact with the dealer through live chat and to hear the dealer’s verbal responses and game commentary. Added to that, Roulette is an endlessly exciting numbers-based game just like Bingo, so there’s a great deal of synergy between the two games.”
Johannisson added: “Mecca is looking to replicate the success achieved by Rank Group’s Grosvenor Casinos, who have benefited from a strong contribution to revenue and profits from their own Evolution-hosted Live Casino games and dedicated environment at our Riga studios.”
