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Genius Sports has linked up with both Bayes Esports and GRID Esports to provide its sportsbook partners with an official esports offering.
From GRID, Genius Sports will access official live esports data from League of Legends, and VALORANT, alongside Ubisoft’s Rainbow Six data, and a portfolio of CS2 and Dota2 data from the global tournaments by BLAST and Champion of Champions.
Genius Sports’ sportsbook partners will now also be able to access official streaming and data visualisations powered by official GRID data.
Matt Stephenson, Global Partnerships Director at Genius Sports, commented: “We are thrilled to announce these new partnerships with Bayes and GRID, two leaders in their field, to create an unrivalled esports content suite for our sportsbook partners.”
Meanwhile, Bayes Esports is helping power Genius Sports’ esports offering with its granular Live Match Data.
As the exclusive data partner of esports tournament organisers such as ESL FACEIT Group, Bayes Esports covers the majority of official live data for Counter-Strike 2 and Dota 2 esports.
“As the new home of esports for sportsbooks, we will provide our partners with the highest-quality data and odds on the most prestigious titles in the sport,” added Stephenson.
The sports data and technology company will further enhance its offering with Bayes Esports’ data product suite, including low-latency video and live data-powered widgets. Select Genius Sports products will be available through Bayes Esports’ distribution in return.
Going forward, Genius Sports will provide sportsbooks worldwide with an end-to-end esports trading product across pre-match and in-play, powered by ultra low-latency data to guarantee sharp odds and maximum market uptime. The firm is likely looking to diversify its offering with esports content as it looks to build on the successes of 2024.
Earlier this month, Genius Sports revealed that its revenue reached $176m in Q4 2024 and $511m for the full year, increasing 38% and 24% year-over-year respectively, as leadership views a path to long-term profitability.
The results also showed that Genius is on track to profitability. The firm highlighted a net loss of $28m in Q4 and $63m in the full-year, narrowing on 2023 respective losses of $38m and $85m.
