1xBet gains PGL broadcasting rights in two-year sponsorship

1xBet has been named the exclusive betting partner for the PGL’s Counter-Strike 2 and Dota 2 events.

The Cyprus-based online gambling company – which has signed the deal until the end of 2026 – gains broadcasting rights enabling it to stream live matches on its own platform.

In addition, the deal will see 1xBet sponsor events operated by PGL, beginning with its Counter-Strike 2 tournament taking place in Cluj-Napoca, Romania from 14 February 2025. 

Specifically, 1xBet will advertise during event broadcasts along with having its logo integrated into the streams.

In the announcement, a representative from 1xBet stated: “The esports community is fundamental to us, and partnering with PGL is one way for us to reach out and support that community directly.”

1xBet is no stranger to the esports industry. Last year alone it partnered with the likes of Bestia and OG Esports to collaborate on a range of initiatives.

1xBet continued: “We put on tournaments together to help esports reach new people worldwide and share what makes it so cool. That’s key to making esports truly global.”

This also isn’t the first time PGL and 1xBet have joined forces. For 2024’s PGL Copenhagen Major, the two parties partnered with the betting company becoming the ‘main partner’ of the event.

1xBet has also collaborated with several event organisers on similar partnerships. In 2023, it partnered with Skyesports to sponsor the Skyesports Masters, an Indian Counter-Strike league that uses a franchise model.