Mindway AI announced as provisional European Lotteries member

Player protection solution provider Mindway AI has secured a provisional associate membership for The European Lotteries (EL).

Joining 70 members across 39 European countries, Mindway AI’s membership is currently provisional until it receives formal approval from the EL General Assembly in September 2025. 

“To join as a proud new member of The European Lotteries, Mindway AI is delighted to contribute to and learn from a community that shares our commitment to integrity and public welfare,” said Mindway AI CEO Rasmus Kjaergaard. 

The EL is an umbrella organisation for national lotteries operating games of chance across the continent, including sports betting. 

Each year, its members contribute €22bn to society to support projects covering sport, cultural heritage, art, healthcare, education, science and more. 

Supporting the EL’s initiatives will align with Mindway AI’s work to advocate for responsible gambling and ‘benefit society as a whole’.

Kjaergaard added: “This partnership will be an essential step in our endeavour to implement cutting-edge responsible gaming solutions across the continent, ensuring a safe and positive environment for players.” 

Mindway AI’s Marketing Manager Niamh Gallagher recently appeared on an episode of SBC’s Footprints in the Market series, and detailed how the company is harnessing AI in its approach to player protection.

She said: “Our algorithms are trained by experts, so along with the ten years of research, we have an expert panel of psychologists and psychotherapists and experts in the field and look at the data and then the algorithm is trained on that.

“It detects normal but also problematic behaviour so that operators can make more informed decisions of how to interact and intervene early with those players to avoid problems escalating.”