SBC News Voice of the Sports Betting Industry
Sportsbook community Gambling Zone has scored an epic result at Euro 2024, as its ‘In The Zone‘ podcast has broken 1 million views.
In The Zone breaks 1 million views off the back of Gambling Zone planning its star-studded Euro 2024 campaign, providing its audiences with in-depth and on-the-ground insights into the tournament’s ongoing developments.
Prior to last Friday’s big kick-off, which saw hosts Germany thrash Scotland 5-1, In The Zone live-streamed its Euro 2024 Preview episode on Wednesday, 12 June.
Host Manish Bhasin was joined by football royalty in the shape of ex-England manager Glenn Hoddle, retired Germany midfielder Dietmar Hamann, and world-renowned football journalist Guillem Balague.
The panel delved into the major talking points ahead of the finals, including England’s chances of landing a major title for the first time since 1966.
The media planning and development of the podcast have been co-produced by the sports marketing agency Press Box PR, with production and audio led by Twenty3.
Audience engagement has been hugely popular on X, with the original live stream racking up more than 8,000 live viewers and 72,800 organic views since.
“We are dedicated to bringing viewers top-quality content during this festival of European international football,” said Gambling Zone senior editor Michael Vella.
“Every Euro 2024 match has offered incredible entertainment value so far, and we are determined to match that with our online video and podcast content.”
The figures for *In The Zone*’s overall Euro 2024 campaign are equally impressive, with 700,000 views on X and counting, and more than 350,000 views on Facebook.
Looking forward to delivering more Euro 2024 highlights, Vella commented: “Our Euro 2024 campaign has clearly struck a chord with viewers and listeners, and we are excited to reward our loyal following as the tournament develops.
“We are thrilled to partner with some of the biggest personalities in football and are grateful they have chosen to share their thoughts with us on *In The Zone*.”
