bet365 and Incentive Games partner up ahead of summer packed with football

Games provider Incentive Games has launched two new games with online gambling operator bet365. 

The football-themed games will look to provide fans with varied experiences in time for the two of the biggest international football tournaments, UEFA Euro 2024 and the Copa America. 

Named ‘Euro Finals Group Stage Predictor’ and ‘Copa Finals Group Stage Predictor’, the free-to-play products  will offer bet365 players “ways to engage” with the action with the potential to tap into a “massive” prize pool. 

A bet365 spokesperson said: “With excitement growing for this summer’s European Championships and Copa America, we’re delighted to launch the ‘Group Stage Predictor’ game for each, in collaboration with Incentive Games. 

“The latest in our portfolio of engaging free-to-play games, we’re confident that football fans will enjoy testing their prediction skills against fellow fans.”

Both games allow players to predict the outcome of games across the two tournaments, either win, lose or draw, for every group match in both competitions. Edits can also be made at any time for matches that are yet to kick off. 

Victoria Harnett, Product Lead at Incentive Games, added: “We’re so proud to once again join forces with bet365 to deliver bespoke and truly industry-leading gaming experiences to their users. 

“This partnership is a testament to the power of collaboration and our shared vision of redefining free-to-play experiences, making them more engaging and, ultimately, more rewarding.”