Better Collective North America has named Brandon Boone as its Vice President, Communications Strategy & Public Relations. His remit is to lead all communications for the North American brand portfolio, including Action Network, RotoGrinders, VegasInsider.com, Playmaker HQ, and Canada Sports Betting. A statement from Better Collective noted that Boone brings more than 20 years of brand and corporate communications expertise …
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Better Collective upgrades 2022 landing as US business hits +$100m mark
Better Collective AS has upgraded its full-year 2022 guidance as the business hits its primary target of generating $100m from US activities. Publishing a Q4 trading update, the Stockholm-listed media publisher registered group revenues of €86m (+63%). Headline growth mirrors the continued expansion of Better Collective’s US media network, which generated Q4 revenues of €34m (+71%). Period growth reflected “a …
Read More »Better Collective keeps ship on course navigating tricky US switchover
Better Collective A/S trades with confidence, having fast-tracked strategic changes to its US media network to boost scalability and long-term profits generated by US portfolio. The Stockholm-listed publisher maintains full-year targets despite anticipating a “larger estimated impact of €10m (revenue and EBITDA)” from its decision to switch its US network from CPA to revenue share deals. Despite changes, Better Collective …
Read More »Transatlantic momentum drives H1 success at Better Collective
Better Collective has detailed strong progress in both Q2 and H1 2022, as the Danish betting and gaming media publisher experienced continued momentum in both Europe and North America. For the first six months of the year, Better Collective’s revenue rose by 57% to €123.4m (2021: €78.8m) whilst group EBITDA grew by 37% to €35.3m (€25.9m), with a margin of …
Read More »JD McNamara: Better Collective is planting its flag in the Canadian market
Ontario is quickly becoming a powerhouse in and of itself as betting companies look to make their mark on the Canadian market. JD McNamara (pictured), Country Director at Better Collective, takes this month’s spotlight piece to dissect the growing opportunities in Canada and the need for a more personalised approach to this newly regulated market. SBC: Over the past three-years …
Read More »Better Collective ups 2022 earnings guidance following record Q1 opening
Better Collective AS has declared a ‘record financial performance’, attributed to outstanding US growth that has surpassed all management expectations. Publishing its Q1 trading update (period ending 31 March), the Stockholm-listed media publisher registered corporate revenues of €67m, up 74% on corresponding 2021 results of €39m. Topline growth was attributed to US market gains, that delivered ‘46% of group revenue …
Read More »Marc Pedersen, Better Collective: the New York opportunity
New York. If you can make it there, you can make it anywhere … at least according to Sinatra! And for Better Collective, the Empire State forms a large part of its strategy to conquer the US market. Marc Pedersen, CEO of Better Collective US and SVP of Business Development and M&A, walks us through the company’s recent partnership with …
Read More »Better Collective: “all time high NDCs” fuel 2021 growth
2021 was praised as a “year of many opportunities” for Better Collective, with the firm citing a strong US performance and an “all-time high intake of new depositing customers” contributing to its Q4 growth. Publishing its interim report for the 12 months ended 31 December 2021, Better Collective recorded group revenues of €52.8m – a rise of 44% when compared …
Read More »Better Collective appoints Adam Rosenberg to coordinate US marketing strategy
Adam Rosenberg has been appointed as Better Collective’s Head of Marketing & Communications for its US operations, as of 14 February 2022. In his new position, Rosenberg will coordinate the sports betting media group’s PR and marketing team with a US focus, tasked with the objective of driving and coordinating its branding efforts towards the burgeoning stateside betting and gaming …
Read More »SBC Spotlight: Jesper Søgaard – “Better Collective stronger on all fronts following 2021 diversification”
Speaking to SBC, Better Collective CEO and Co-Founder Jesper Søgaard looks back at an eventful 2021 that transformed the Stockholm-listed firm’s global outlook by diversifying its business units beyond affiliate publishing… Overall, I think 2021 was a great year in spite of the fact that most of the world was still affected by the impact of COVID-19. However, the pandemic …
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