SBC News Bloor joins Pariplay to execute Europe and North America growth

Bloor joins Pariplay to execute Europe and North America growth

Pariplay has appointed Ashley Bloor as its new Director of Partnerships as the company continues its growth strategy across Europe and North America.

The NeoGames subsidiary has detailed that Bloor has more than 10 years of experience in the gambling industry with companies such as bet365, Gala Coral, William Hill, and Gaming Innovation Group (GiG). Most recently, she was Head of Operations – RGS at EveryMatrix.

Enrico Bradamate, Chief Commercial Officer at Pariplay, said: “We are thrilled to welcome Ashley to the team and know she will play a crucial part as we execute our growth strategy and expand our global partner network of studios and operators, cementing our position as the number one gaming aggregator.”

In her new role, Bloor will be involved with multiple facets of the organisation and working closely with the leadership team to support the growth of the Fusion and Ignite product offerings.

She will also be managing and maximising relationships with the company’s many global partners as well as seeking new ones to expand the competitive content offering.

“I am excited about this new opportunity with Pariplay, a company I have followed from the side lines and been very impressed with,” Bloor said. “I look forward to building on our existing partnerships and creating new synergies as we continue on this journey.”

The new Director of Partnerships becomes the latest in a string of senior appointments that the operator has announced in the last 12 months.

In further company news, April saw igaming development studio Galaxsys announce the integration of its crash-style content portfolio of games into Pariplay.

The company’s Fast Games portfolio included a range of instant, crash, mines and plinko games, which it has highlighted are designed for players who enjoy ‘quick winning experiences’ within the non-traditional slots industry. 

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