Aidan Brain

SBC appoints Aidan Brain as VP Conference Production for the Americas

SBC Events has strengthened its conference team with the appointment of Aidan Brain in the newly-created VP Conference Production (Americas) role. Brain has been recruited by SBC following a series of record-breaking industry events and the development of exciting expansion plans heading into 2023. 

Reporting to the CEO and Founder Rasmus Sojmark and the Director of Conference Production Jonathan Whelan, Brain is based out of New York and will oversee the conference production for three of the company’s six major events, SBC Summit North America, SBC Summit Latinoamérica and the recently-acquired Canadian Gaming Summit — Canada’s premier annual conference and trade show for land-based and iGaming professionals.

Brain, who has more than a decade of experience in the B2B events industry, joins SBC from Zero100, where he served as Content Director. He had previously spent five years as the Head of Conference Production (Americas) at the global events company Terrapinn.

SBC CEO & Founder Rasmus Sojmark said: “We’re delighted to welcome Aidan to the team. I am confident that his diverse professional background and impressive experience in similar roles will help SBC further strengthen our reputation of providing the most comprehensive conference agendas in the industry, across all of our events.”

Director of Conference Production Jonathan Whelan commented: “I am thrilled that Aidan has agreed to join SBC. Our conference team is a bunch of hard-working, reliable and ambitious superstars who go above and beyond to bring the best speakers on board and educate our audience on the latest trends, opportunities and challenges in the industry.

“Aidan’s familiarity with the intricacies of working in the events sphere will help SBC make our conference content more relevant and engaging than ever before. I am confident that his skill set, enthusiasm and adaptability will make him a great addition to this team.”

Brain added: “I am thrilled to be joining SBC — a company known for engaging top-notch speakers and producing leading conference content for the ever-evolving sports betting and iGaming industry. 

“I look forward to contributing towards the SBC success story, and I am confident that our 2023 conference content will further reinforce SBC’s position as the provider of unmissable industry events.”

Brain is the latest hire in a vast recruitment drive by the media and events company, which has increased global headcount by over 40% year to date.

SBC’s full 2023 event schedule includes CasinoBeats Summit in Malta on 21-23 March, SBC Summit North America in New Jersey on 9-11 May, Canadian Gaming Summit in Toronto on 13-15 June, SBC’s global flagship event SBC Summit Barcelona on 19-21 September, and SBC Summit Latinoamérica in Miami on 31 October – 2 November.

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